Artificial intelligence (AI) has occasionally gotten a bad rap in recent years. Futurologists like Elon Musk foresee a future where humans, due to becoming obsolete, will need to merge with machines in order to survive, while stories such as a Japanese company laying off over 30 employees to be replaced by robots have led to much hand-wringing about future job losses. Undoubtedly, the rise of the robots will deeply affect a wide variety of industries. However, in my opinion, AI will have huge benefits for the majority of sectors, especially for my own profession, digital advertising. While previous research from Oxford University has predicted that 33% of marketing associate professionals are at risk of being replaced, these are the lower-level jobs of the profession, and the scope of these jobs will definitely evolve as AI takes over some of these roles' responsibilities.